Cannabis is the fastest-growing industry in the U.S., according to the newly-released Leafly 2022 Jobs Report. The emerging sector now supports 428,059 jobs, up 33 percent from last year. It’s the fifth year in a row of job growth at 27 percent or more — the highest rate of any industry in the nation. Here are more highlights from the report …
Oaksterdam University Alum David Paleschuck, author of Branding Bud: The Commercialization of Cannabis, talks to OU about his background, his book, and his 14 cannabis brand archetypes, which helps businesses define their identity, refine their message, and speak directly to their target customers. Find the blog and “Oaksterdam Interviews” video here.
Oaksterdam University, America’s first cannabis college, will offer our Budtending Certification Program LIVE, online in real-time for the first time in spring, 2022. Registration is open now for the virtual four-week course, which begins March 16, 2022. Students who complete the course will get skilled and certified for a Budtending career.