The first family-friendly cannabis industry event in America — a full day from dispensary lounge to ballpark, where the entire cannabis community can show up together, in public, without stigma.
A full-day celebration from lounge to ballpark. Age-verified activation off-site. All-ages at the park.
📅 July 31, 2026 — FULL DAY SCHEDULE
Raimondi Park · 1689 20th St. Oakland, CA 94607
Lounge Crawl Opens
Licensed dispensary lounges activate. Age-verified entry. Brands engage, sample, and connect. Oaksterdam wristbands issued.
Emerald Farms Tours Bus Shuttle brings patrons between the dispensaries.
ZONE A — 21+
Shuttles to the Ballpark
Branded bus shuttle runs continuous loop from lounge district to Raimondi Park. All guests. Wristbands identify zone access.
Bus shuttle begins taking patrons to the Ballpark
ALL GUESTS
Park Gates Open
Concourse activations, branded concessions, sponsor tables. Non-cannabis and adjacent brands can activate inside the park where kids are present.
ZONE B — ALL AGES
First Pitch
Oakland Ballers take the field as the Oaksterdam Blazers to the music of a Grateful Dead cover band. Top 5 key sponsors will be recognized on the PA. Get your brand on the scoreboard, in the broadcast, and part of making history.
GAME TIME
Before the first pitch, the party starts across Oakland. The Emerald Farms Tour Bus rolls a free continuous loop between four of the Bay Area's finest cannabis dispensary lounges all afternoon. Hop on at any stop, hop off when you feel like it, stay as long as you want, and catch the bus next time around.
The historic Oaksterdam University building. Where better to start than the place that helped start it all.
One of Oakland's most celebrated lounges, and the site of a special product launch from The Creamery. The extraction team behind multiple Cannabis Cup and Emerald Cup winning products is finally stepping out under their own name, debuting the Smokia, a first-of-its-kind universal phone vape cartridge.
Oakland equity at its finest. Root'd is the site of a product drop from Ceremonium, a City of Oakland-certified Legendary equity operator. This is what Oakland Legendary looks like in action.
A Bay Area institution with deep roots in the cannabis community and the movement that made today possible.
LOOP ROUTE:
One game. One day. The first cannabis activation with a professional baseball organization, and the first family-friendly event for the entire cannabis industry and enthusiasts.
Earned media stories in 2025
Fans attended 48 home games in 2025
Social media impressions
Print headlines in 2025 season
America's pastime meets Oakland's most celebrated industry. The combination earns headlines before a single pitch is thrown with the Oakland Ballers Championship Team!
Founded in 2007, Oaksterdam University is the nation's first cannabis college and the City of Oakland's designated equity technical assistance and driving force behind Oakland’s Legendary Equity Awareness Campaign.
First-of-its-kind stories write themselves. Every major sponsor is named in press, social, broadcast, and recap content. You don't buy awareness. You become the story.
Fans at a single game
Ballpark capacity 4,200
Bay Area residents
100+ zip codes, all nearby
Ballers Instagram followers
As of June 2026
Ballers Email Subscribers
Mailchimp list
Ballers Website Page Views
2025 season
Cannabis industry operators have purchasing power and deep community loyalty. They support the companies and brands that show up authentically. You have their attention.
FOR: Food, beverage, tech, finance, wellness, apparel, merchant services, banks, insurers, compliance tech, packaging, CPA’s and legal firms
Merchant services, banks, insurers, compliance tech, packaging, and legal firms need direct operator access. We put you in the room with dealmakers in relaxed settings.
FOR: Banking, insurance, packaging, compliance tech, legal, POS systems
Age-verified lounge environments give cannabis brands direct access to your ideal consumer. Compliantly, in Oakland.
FOR: Dispensaries, delivery, cultivators, brands, infused beverage, accessories and lifestyle
The Ballers secured 2,005 print headlines and 1,224 broadcast mentions in 2025 alone. Oaksterdam drove thousands of media interviews. This single-game activation adds a historic cannabis-first angle that no season-long sponsor can match.
The Ballers are 2025 Pioneer League Champions, covered by NYT, Forbes, LA Times, and The Daily Show. Oakland is the birthplace of the modern cannabis movement. This is where cannabis comes home — in a ballpark, as a family, without stigma.
This is the first family-friendly event built for the entire cannabis industry — not just 21+ venues. The ballpark is where cannabis professionals, operators, advocates, and their families can show up together, in public, without stigma. Oakland made this possible.
As a founding sponsor of the first cannabis x baseball activation in California, your brand is part of the origin story. Future seasons will reference who was there first. Right of first renewal included at The Town tier.
Connect with Oakland's cannabis community, industry, and fanbase.
Limited spots available for July 31, 2026 at Raimondi Park.
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