America's pastime meets Oakland's most celebrated industry. The combination earns headlines before a single pitch is thrown with the Oakland Ballers Championship Team!

Founded in 2007, Oaksterdam University is the nation's first cannabis college and the City of Oakland's designated equity technical assistance and driving force behind Oakland’s Legendary Equity Awareness Campaign.

First-of-its-kind stories write themselves. Every major sponsor is named in press, social, broadcast, and recap content. You don't buy awareness. You become the story.

The Ballers secured 2,005 print headlines and 1,224 broadcast mentions in 2025 alone. Oaksterdam drove thousands of media interviews. This single-game activation adds a historic cannabis-first angle that no season-long sponsor can match.

The Ballers are 2025 Pioneer League Champions, covered by NYT, Forbes, LA Times, and The Daily Show. Oakland is the birthplace of the modern cannabis movement. This is where cannabis comes home — in a ballpark, as a family, without stigma.

This is the first family-friendly event built for the entire cannabis industry — not just 21+ venues. The ballpark is where cannabis professionals, operators, advocates, and their families can show up together, in public, without stigma. Oakland made this possible.

As a founding sponsor of the first cannabis x baseball activation in California, your brand is part of the origin story. Future seasons will reference who was there first. Right of first renewal included at The Town tier.