CANNABIS CULTURE DAY

OAKLAND BALLERS ARE TAKING THE FIELD AS

The first family-friendly cannabis industry event in America — a full day from dispensary lounge to ballpark, where the entire cannabis community can show up together, in public, without stigma.


WHY THIS MATTERS

HISTORIC. OAKLAND. FIRST OF ITS KIND.

One game. One day. The first cannabis activation with a professional baseball organization, and the first family-friendly event for the entire cannabis industry and enthusiasts.

6K+

Earned media stories in 2025

110K

Fans attended 48 home games in 2025

~30M

Social media impressions

2,005

Print headlines in 2025 season

America's pastime meets Oakland's most celebrated industry. The combination earns headlines before a single pitch is thrown with the Oakland Ballers Championship Team!

Founded in 2007, Oaksterdam University is the nation's first cannabis college and the City of Oakland's designated equity technical assistance and driving force behind Oakland’s Legendary Equity Awareness Campaign.

First-of-its-kind stories write themselves. Every major sponsor is named in press, social, broadcast, and recap content. You don't buy awareness. You become the story.


WHO YOU'RE REACHING

The Ballers' Audience

3,500+

Fans at a single game

Ballpark capacity 4,200

88%

Bay Area residents

100+ zip codes, all nearby

52.8K

Ballers Instagram followers

As of June 2026

35.6K

Ballers Email Subscribers

Mailchimp list

1.8M

Ballers Website Page Views

2025 season

Cannabis Industry Day

A full-day celebration from lounge to ballpark. Age-verified activation off-site. All-ages at the park.

📅 July 31, 2026 — FULL DAY SCHEDULE

Raimondi Park · 1689 20th St. Oakland, CA 94607

1:00 PM

Lounge Crawl Opens

Licensed dispensary lounges activate. Age-verified entry. Brands engage, sample, and connect. Oaksterdam wristbands issued.

Emerald Farms Tours Bus Shuttle brings patrons between the dispensaries.

ZONE A — 21+

4:45 PM

Shuttles to the Ballpark

Branded bus shuttle runs continuous loop from lounge district to Raimondi Park. All guests. Wristbands identify zone access.

Bus shuttle begins taking patrons to the Ballpark 

ALL GUESTS

5:30 PM

Park Gates Open

Concourse activations, branded concessions, sponsor tables. Non-cannabis and adjacent brands can activate inside the park where kids are present.

ZONE B — ALL AGES

6:35 PM

First Pitch

Oakland Ballers take the field as the Oaksterdam Blazers to the music of a Grateful Dead cover band. Top 5 key sponsors will be recognized on the PA. Get your brand on the scoreboard, in the broadcast, and part of making history.

GAME TIME


WHO THIS IS FOR

Three audiences. One ballpark.

NON-CANNABIS BRANDS

Reach the industry. Own the park.

Cannabis industry operators have purchasing power and deep community loyalty. They support the companies and brands that show up authentically. You have their attention.

  • 3,500+ people per game, 21-45 core demo
  • Scoreboard, PA, concourse, concessions
  • In-game sponsored activations
  • Branded signage at Concessions & Band
  • Live Game integration over PA in ballpark
  • Named in press and event promotion

FOR: Food, beverage, tech, finance, wellness, apparel, merchant services, banks, insurers, compliance tech, packaging, CPA’s and legal firms

CANNABIS-ADJACENT B2B

The room you have been looking for.

Merchant services, banks, insurers, compliance tech, packaging, and legal firms need direct operator access. We put you in the room with dealmakers in relaxed settings.

  • Direct access to licensed cannabis operators
  • Zone A dispensary lounge networking (pre-game)
  • B2B networking with industry leaders
  • Table and materials at lounge activations
  • Social and content inclusion
  • Named in press and event promotion

FOR: Banking, insurance, packaging, compliance tech, legal, POS systems

CANNABIS BRANDS

Consumers, community, culture.

Age-verified lounge environments give cannabis brands direct access to your ideal consumer. Compliantly, in Oakland.

  • Activation inside licensed dispensaries
  • Age-gated product engagement (in dispensary lounges)
  • Oaksterdam wristbands for zone ID
  • Interior shuttle branding
  • Social and content package
  • Named in press and event promotion
  • Discover your best customers

FOR: Dispensaries, delivery, cultivators, brands, infused beverage, accessories and lifestyle

PARTNERSHIP TIERS

Sponsorships


WHAT YOU GET

Your return beyond the logo

The Ballers secured 2,005 print headlines and 1,224 broadcast mentions in 2025 alone. Oaksterdam drove thousands of media interviews. This single-game activation adds a historic cannabis-first angle that no season-long sponsor can match.

The Ballers are 2025 Pioneer League Champions, covered by NYT, Forbes, LA Times, and The Daily Show. Oakland is the birthplace of the modern cannabis movement. This is where cannabis comes home — in a ballpark, as a family, without stigma.

This is the first family-friendly event built for the entire cannabis industry — not just 21+ venues. The ballpark is where cannabis professionals, operators, advocates, and their families can show up together, in public, without stigma. Oakland made this possible.

As a founding sponsor of the first cannabis x baseball activation in California, your brand is part of the origin story. Future seasons will reference who was there first. Right of first renewal included at The Town tier.

Oaksterdam Stacked Logo
The Oakland Legendary Certification Mark
Ballers Grateful Dead Night Banner


STEP UP TO THE PLATE

JOIN US

Connect with Oakland's cannabis community, industry, and fanbase.

Limited spots available for July 31, 2026 at Raimondi Park.

Sponsorships

INFORMATION

Buy Merch

Buy Tickets

I'M IN FOR JULY 31

Level Up Your Skills: Explore Oaksterdam’s Upcoming Live Cohorts

As the cannabis industry matures, so does the need for professionals with deep, specialized knowledge. Whether you're an aspiring entrepreneur, an experienced cultivator, or a retail team member looking to advance, Oaksterdam University’s upcoming Live Cohort Programs are your gateway to mastering the canna-economy.

Backed by over 30 years of cannabis education leadership, these live cohorts offer expert instruction, real-time engagement, and peer collaboration—setting you apart in a competitive and evolving industry.

Cannabis Breeding Certification: From Plant Passion to Genetic Innovation

This is an Advanced certification for those enthusiasts who have foundational knowledge of Horticulture.

The Cannabis Breeding Certification is a first-of-its-kind live course designed for those ready to go beyond cultivation and into the genetic future of the plant. Created with expert breeder James Loud, this program empowers you to select, stabilize, and innovate new cultivars based on market demand and plant science.

You’ll Learn:

  • Breeding theory & strategies
  • DNA, traits, and phenotype selection
  • Propagation and facility design
  • Data-driven cultivar development and IP protection

Why it matters: As cannabis markets mature, brands will win on consistency, uniqueness, and science-backed cultivation. Breeding knowledge will be your edge (Cannabis Business Times).

Learn more & claim your seat by clicking here.

Extraction & Manufacturing: Master Cannabis Production 

Extraction professionals sit at the core of modern cannabis operations. This program teaches you how to produce safe, consistent, and high-quality extracts while building real-world lab skills that employers demand.

Key Topics:

  • Solvent-based and solventless extraction methods
  • Lab safety, hazard controls, and compliance standards
  • Equipment selection, setup, and maintenance
  • Post-processing techniques and product formulation
  • Workflow optimization for commercial production

📊 Extraction and manufacturing roles continue to grow as concentrates and infused products take a larger share of legal cannabis sales across U.S. markets.

Learn more & claim your seat by clicking here.

Why Choose a Live Cohort at Oaksterdam?

  • Live Instruction: Learn in real time from industry experts with decades of experience.
  • Lifetime Lab Access: All Oaksterdam students & Alumni are invited to weekly Horticulture Labs, or Monthly Business labs.
  • Flexible Format: Attend Saturday or evening classes designed to fit your schedule.
  • Career Support: Connect with job opportunities, alumni, and OU’s growing employer network.
  • Legacy of Trust: As America’s first cannabis college, Oaksterdam has trained over 100,000 students globally.

 

Ready to Grow With Us?

No matter where you are in your cannabis journey, Oaksterdam’s Live Cohort Programs offer a proven path to advancement. 

Explore the right fit, ask questions, and claim your seat before the next cohort fills - email support@oaksterdamuniversity.com  or schedule an appointment to speak to someone for help choosing the right cohort for you!

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