https://bcc.ca.gov/about_us/committee_meetings.html
CANNABIS CULTURE DAY
OAKLAND BALLERS ARE TAKING THE FIELD AS
The first family-friendly cannabis industry event in America — a full day from dispensary lounge to ballpark, where the entire cannabis community can show up together, in public, without stigma.
WHY THIS MATTERS
HISTORIC. OAKLAND. FIRST OF ITS KIND.
One game. One day. The first cannabis activation with a professional baseball organization, and the first family-friendly event for the entire cannabis industry and enthusiasts.
6K+
Earned media stories in 2025
110K
Fans attended 48 home games in 2025
~30M
Social media impressions
2,005
Print headlines in 2025 season
Baseball + Cannabis
America's pastime meets Oakland's most celebrated industry. The combination earns headlines before a single pitch is thrown with the Oakland Ballers Championship Team!
Oaksterdam Trust
Founded in 2007, Oaksterdam University is the nation's first cannabis college and the City of Oakland's designated equity technical assistance and driving force behind Oakland’s Legendary Equity Awareness Campaign.
Earned Media Built In
First-of-its-kind stories write themselves. Every major sponsor is named in press, social, broadcast, and recap content. You don't buy awareness. You become the story.
WHO YOU'RE REACHING
The Ballers' Audience
3,500+
Fans at a single game
Ballpark capacity 4,200
88%
Bay Area residents
100+ zip codes, all nearby
52.8K
Ballers Instagram followers
As of June 2026
35.6K
Ballers Email Subscribers
Mailchimp list
1.8M
Ballers Website Page Views
2025 season
Cannabis Industry Day
A full-day celebration from lounge to ballpark. Age-verified activation off-site. All-ages at the park.
📅 July 31, 2026 — FULL DAY SCHEDULE
Raimondi Park · 1689 20th St. Oakland, CA 94607
1:00 PM
Lounge Crawl Opens
Licensed dispensary lounges activate. Age-verified entry. Brands engage, sample, and connect. Oaksterdam wristbands issued.
Emerald Farms Tours Bus Shuttle brings patrons between the dispensaries.
ZONE A — 21+
4:45 PM
Shuttles to the Ballpark
Branded bus shuttle runs continuous loop from lounge district to Raimondi Park. All guests. Wristbands identify zone access.
Bus shuttle begins taking patrons to the Ballpark
ALL GUESTS
5:30 PM
Park Gates Open
Concourse activations, branded concessions, sponsor tables. Non-cannabis and adjacent brands can activate inside the park where kids are present.
ZONE B — ALL AGES
6:35 PM
First Pitch
Oakland Ballers take the field as the Oaksterdam Blazers to the music of a Grateful Dead cover band. Top 5 key sponsors will be recognized on the PA. Get your brand on the scoreboard, in the broadcast, and part of making history.
GAME TIME
WHO THIS IS FOR
Three audiences. One ballpark.
NON-CANNABIS BRANDS
Reach the industry. Own the park.
Cannabis industry operators have purchasing power and deep community loyalty. They support the companies and brands that show up authentically. You have their attention.
- 3,500+ people per game, 21-45 core demo
- Scoreboard, PA, concourse, concessions
- In-game sponsored activations
- Branded signage at Concessions & Band
- Live Game integration over PA in ballpark
- Named in press and event promotion
FOR: Food, beverage, tech, finance, wellness, apparel, merchant services, banks, insurers, compliance tech, packaging, CPA’s and legal firms
CANNABIS-ADJACENT B2B
The room you have been looking for.
Merchant services, banks, insurers, compliance tech, packaging, and legal firms need direct operator access. We put you in the room with dealmakers in relaxed settings.
- Direct access to licensed cannabis operators
- Zone A dispensary lounge networking (pre-game)
- B2B networking with industry leaders
- Table and materials at lounge activations
- Social and content inclusion
- Named in press and event promotion
FOR: Banking, insurance, packaging, compliance tech, legal, POS systems
CANNABIS BRANDS
Consumers, community, culture.
Age-verified lounge environments give cannabis brands direct access to your ideal consumer. Compliantly, in Oakland.
- Activation inside licensed dispensaries
- Age-gated product engagement (in dispensary lounges)
- Oaksterdam wristbands for zone ID
- Interior shuttle branding
- Social and content package
- Named in press and event promotion
- Discover your best customers
FOR: Dispensaries, delivery, cultivators, brands, infused beverage, accessories and lifestyle
PARTNERSHIP TIERS
Sponsorships
WHAT YOU GET
Your return beyond the logo
Earned Media Inclusion
The Ballers secured 2,005 print headlines and 1,224 broadcast mentions in 2025 alone. Oaksterdam drove thousands of media interviews. This single-game activation adds a historic cannabis-first angle that no season-long sponsor can match.
Cultural Credibility
The Ballers are 2025 Pioneer League Champions, covered by NYT, Forbes, LA Times, and The Daily Show. Oakland is the birthplace of the modern cannabis movement. This is where cannabis comes home — in a ballpark, as a family, without stigma.
A Loyal, Buying Audience
This is the first family-friendly event built for the entire cannabis industry — not just 21+ venues. The ballpark is where cannabis professionals, operators, advocates, and their families can show up together, in public, without stigma. Oakland made this possible.
First-Mover Advantage
As a founding sponsor of the first cannabis x baseball activation in California, your brand is part of the origin story. Future seasons will reference who was there first. Right of first renewal included at The Town tier.
STEP UP TO THE PLATE
JOIN US
Connect with Oakland's cannabis community, industry, and fanbase.
Limited spots available for July 31, 2026 at Raimondi Park.
Sponsorships
INFORMATION
Buy Merch
Buy Tickets
I'M IN FOR JULY 31
