In the Spring of 2017, the Oakland City Council created the nation’s first cannabis equity program to address disparities in the cannabis industry by prioritizing the victims of the war on drugs and minimizing barriers of entry into the industry.

Oaksterdam served as the primary Technical Assistance and Education provider for the program serving dozens of Oakland Equity Participants and helping their companies thrive in this industry.

However, despite local and state efforts to support equity-owned cannabis businesses, the greater public is largely unaware of equity-owned businesses and a large gap remains between equity and non-equity products available at dispensaries.

Accordingly, the Oakland City Council issued a request for proposal for a consultant to design and implement a comprehensive marketing strategy to promote support of Oakland equity-owned cannabis businesses.

Oaksterdam is proud to be selected to continue service to the City of Oakland’s social equity participants through this campaign.