Cannabis Branding & Marketing Strategies
Branding and marketing are critical to the success of any business. Still, they are particularly important in the cannabis industry because competition is fierce and several traditional advertising and marketing options are not available to cannabis businesses. Building a strong brand and promoting it creatively is crucial for standing out and achieving business goals.
The recorded webinars and classes aim to enhance your understanding of brand building and promotion in California’s cannabis market. They will equip you with strategies to boost sales and expand shelf space.
Branding & Marketing
This class identifies the laws and rules that govern cannabis marketing, including content restrictions on the most widely used social media platforms. It highlights many unique aspects of cannabis consumer culture and the wide range of customer segments. It concludes with strategies to develop a strong brand and craft an effective marketing strategy within this framework.
Tiffany Watkins
What you will learn:
- Understand the unique branding considerations in the cannabis industry, including the culture, the range of customer segments, and compliance issues.
- Identify the federal, state, and local laws restricting the marketing and advertising of cannabis products.
- Define a brand, identify its core elements, and recognize the characteristics of a strong brand.
- Recognize the elements of an effective marketing strategy, including measurable action plans for leveraging various marketing channels to reach targeted customer segments.
- Compare the strengths and weaknesses of various channels used for marketing and advertising cannabis products.
Building Brands: Product, Price & Story
Live Workshop on Zoom: Tuesday, March 25, 2025 2:00 pm – 3:45 pm
This workshop explores the essential sales and marketing strategies required to position and sell cannabis brands to dispensary retail locations. Students will learn key techniques for building relationships with dispensary buyers, negotiating contracts, and navigating the unique regulatory landscape of the cannabis industry. Through case studies, role-playing, and hands-on exercises, participants will gain insight into crafting compelling product pitches, understanding buyer needs, and creating effective sales materials that resonate with dispensary decision-makers. Emphasis will be placed on developing a deep understanding of market trends, consumer behavior, and the competitive landscape to help students develop a unique selling proposition (USP) for their products.
Beyond securing retail shelf space, the workshop will also focus on strategies to drive repeat business from dispensary customers. Students will explore techniques in customer retention, brand loyalty, and creating memorable experiences that encourage consumers to return for future purchases. It will cover the importance of branding, packaging, and post-purchase engagement to build lasting relationships with both dispensary owners and end users. By the end of the workshop, students will be equipped with a comprehensive toolkit to not only land retail accounts but also maintain long-term growth through repeat customer sales.
Manndie Tingler
What you will learn:
- Develop effective sales strategies for presenting and pitching a cannabis brand to dispensary buyers, focusing on building strong business relationships and securing retail shelf space.
- Implement customer retention techniques and brand loyalty strategies to encourage repeat purchases, including optimizing branding, packaging, and post-purchase engagement.
- Analyze market trends and consumer behavior to create a unique selling proposition (USP) for a cannabis brand, positioning it effectively in a competitive retail environment.
- Understand the best practices to ensure a successful sales meeting with a dispensary buyer, including unique branding considerations in the cannabis industry, the culture, the range of customer segments, and compliance issues.
- Craft a strategy to increase awareness, sales, and shelf space.
- Recognize the elements of an effective marketing strategy, including measurable action plans for leveraging various marketing channels to reach targeted customer segments.