Oakland Cannabis Equity Public Awareness Campaign
About the Campaign
The Oakland Legendary Cannabis Awareness Campaign is sponsored by the City of Oakland and produced by Oaksterdam University to distinguish and promote Oakland’s social equity cannabis business operators statewide through a distinctive certification mark on product packaging and a targeted public relations campaign. Up-to-date information is available at www.legendary.green.
The campaign began in 2025 and will last through April of 2028. Social equity operators receive the following promotional services:
- Free marketing and promotion
- A custom brand kit with marketing assets that may include photos, bios, videos, and more
- Support gaining earned media
- Interviews, shoutouts, and event features
- Exclusive use of a city-certified mark that helps consumers identify equity products
There are a few versions of the certification mark that can appear on equity operators’ packaging, PR, and marketing:
Discover Legendary Oakland Equity Cannabis
Learn more about participating brands.
Get updates about the Legendary Mark, featured equity brands, and how to support the campaign nationwide.
Get involved by filling out the Consumer Awareness Survey.